Capture
Campaign
Case Study
Overview:
During this project, our team was tasked with promoting Home Depot as the ultimate all-inclusive resource for home projects.
The primary focus was to reach younger, first-time homebuyers as well as future homebuyers. Our goal was to increase awareness of Home Depot’s Project Guides as a valuable and accessible tool for all types of home doers.
We aimed to showcase how these guides could simplify the home improvement process and inspire confidence in tackling various projects, whether someone was new to DIY or looking to enhance their living space.
My Role:
Pitch Leader
Skills:
Content Creation
Data Analysis
Marketing Strategy
Influencer Collaboration